Welcome to the TostaRica magic factory

Magic Factory

TostaRica Bizcochitos

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The task

Adam Foods ordered us the conceptualization and creation of the event for the winners of the drawing contest Tosta Rica Bizcochitos. The prize was a weekend in which children and their families would visit the Nutrexpa factory.

The event

We created an event that would be unforgettable to the winners of the contest. To do this, we built a magical and amazing history around Tosta Rica Bizcochitos and its factory.

The idea

We gave life to three very charismatic and funny characters: the guardian of the factory, which needed the support of the winners to retrieve ingredients; the thief who stole them the night before, and Magic Chef, who was in charge of show factory winners with a touch of magic and lots of enthusiasm. The children had fun and learned all the process of production of the cookies while they looked at their own drawings on them. To finish the day, we delivered the prizes to the winners, making the weekend in a great experience.

Campaign

Video

Magic Factory. TostaRica Bizcochitos Magic Factory. TostaRica Bizcochitos Magic Factory. TostaRica Bizcochitos Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos
Magic Factory. TostaRica Bizcochitos

The results

users

13

winners hallucinated with the experience
compass

1

event fell to the brand philosophy: feed the imagination of children
home

1

week-end full of imagination, drawing and illusion