Welcome to the Mediterranean Classic

It's Time to Shine!

Viña esmeralda

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The task

To create a unique and exclusive video that shows the new repositioning of Viña Esmeralda: "The Mediterranean Classic" in which glamour, femininity, Mediterranean flavor and global character are the main actors.

The concept

To transmit the new brand positioning through the moment of consumption: the sunset. "It's time to shine!" Is the concept that revolved around the video, and shows us the magic moment in which the last sun's rays reflect on the sea and give way to the night so that everything else shines with its own light.

The idea

Capture the values of Viña Esmeralda through an event that took place in Sitges. A glamorous city, with history and a lot of Mediterranean character.
The video gathers the best moments of the event in which the essence of the Mediterranean Classic is shown in the purest form.

Campaign

Online spot

It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda
It's Time to Shine!, Viña esmeralda

The results

video

1 online spot

that became the cover letter of the new repositioning of Viña Esmeralda.