The assignmentTo create a unique and exclusive video that shows the new repositioning of Viña Esmeralda: "The Mediterranean Classic" in which glamour, femininity, Mediterranean flavor and global character are the main actors.
The conceptTo transmit the new brand positioning through the moment of consumption: the sunset. "It's time to shine!" Is the concept that revolved around the video, and shows us the magic moment in which the last sun's rays reflect on the sea and give way to the night so that everything else shines with its own light.
The ideaCapture the values of Viña Esmeralda through an event that took place in Sitges. A glamorous city, with history and a lot of Mediterranean character.
The video gathers the best moments of the event in which the essence of the Mediterranean Classic is shown in the purest form.