Hero shows that no recipe makes sense if it is not shared in family

The recipe of life

Hero

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The task

Celebrate Christmas conveying the importance of the family and including the product in a natural and organic way.

The concept

We created the concept "the recipe for life" to show that a recipe is like life itself and that, as in all recipes, always there is an essential ingredient.

The idea

Demonstrate that no recipe makes sense if it is not shared in family. To achieve this, we went to Carmen home, a grandmother very endearing so tell us your best recipe for Christmas: Turkey in the oven. But what Carmen did not know is that, in reality, we were there to give you a big surprise. No surprise that not ever forget.

Campaign

Internet Spot

The recipe of life, Hero
The recipe of life, Hero
The recipe of life, Hero
The recipe of life, Hero
The recipe of life, Hero

Creativity of broadcasting on Facebook and Twitter post

The recipe of life, Hero
The recipe of life, Hero

The results

play

771.535

video plays in 2 weeks
promo

1.500.000

impressions in Twitter
heart

5.907

likes in Facebook
users

3283

shared on Facebook
click

6.496

clicks in Twitter
video

261.212

plays in Youtube