Celebrate Christmas conveying the importance of the family and including the product in a natural and organic way.
We created the concept "the recipe for life" to show that a recipe is like life itself and that, as in all recipes, always there is an essential ingredient.
Demonstrate that no recipe makes sense if it is not shared in family. To achieve this, we went to Carmen home, a grandmother very endearing so tell us your best recipe for Christmas: Turkey in the oven. But what Carmen did not know is that, in reality, we were there to give you a big surprise. No surprise that not ever forget.