The assignmentFor the first time, the Catalan Traffic Service was present in the Barcelona International Comics Convention. And they wanted to do it in an innovative and groundbreaking way.
They asked us to design a space that doesn't leave anyone indifferent! The main objetive of this space was to raise awareness among participants of the importance of responsible driving.
The conceptCreate a history able to link the comic universe and the science fiction with the Catalan Traffic Service. That story had to be didactic and powerful enough to connect with the younger audience.
The ideaWe gave life to our own comic characters: The Guardians of the Traffic. Two traffic officers from a future without accidents, which landed in Barcelona to show us the dangers behind the steering wheel.
The SpaceWe designed a futuristic space with two interactive attractions.
The travel in time: An interactive photocall that led the crew "travel" into different moments in history, looking for the day when everything started to change. The interactive photocall was a spacecraft.
And the virtual reality simulator with which the assistants could feel in their own body the consequences of drinking, taking drugs and having distractions while they were driving, thanks to the Oculus Rift.