The Guardians of the Traffic Land in the Barcelona International Comics Convention

The Guardians of the Traffic

Servei Català de Trànsit

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The assignment

For the first time, the Catalan Traffic Service was present in the Barcelona International Comics Convention. And they wanted to do it in an innovative and groundbreaking way.
They asked us to design a space that doesn't leave anyone indifferent! The main objetive of this space was to raise awareness among participants of the importance of responsible driving.

The concept

Create a history able to link the comic universe and the science fiction with the Catalan Traffic Service. That story had to be didactic and powerful enough to connect with the younger audience.

The idea

We gave life to our own comic characters: The Guardians of the Traffic. Two traffic officers from a future without accidents, which landed in Barcelona to show us the dangers behind the steering wheel.

The Space

We designed a futuristic space with two interactive attractions.
The travel in time: An interactive photocall that led the crew "travel" into different moments in history, looking for the day when everything started to change. The interactive photocall was a spacecraft.
And the virtual reality simulator with which the assistants could feel in their own body the consequences of drinking, taking drugs and having distractions while they were driving, thanks to the Oculus Rift.

Video Case

The Space

The Guardians of the Traffic, Servei Català de Trànsit

Suit design

The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit

Spaceship design

The Guardians of the Traffic, Servei Català de Trànsit

Stand design

The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit

Interactive Photocall: Travel in Time

The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit

Virtual Reality Simulator: Oculus Rift

The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit
The Guardians of the Traffic, Servei Català de Trànsit

The results

users

More than 2000

people traveled through time in our interactive photocall
oculus

850

felt the risks behind the steering wheel with the Oculus Rift experience
heart

1 space

that did not left indifferent any of the assistants who walked past our stand