The TaskFisher-Price wanted to launch an international online campaign to announce 14 new products via 14 online spots with a different protagonist for each.
The objectiveTo communicate the attributes of the 14 products, using young children as the protagonists and employing humour to connect with parents.
The ideaThe best opinion about a product is always that of an expert. And who are the real experts on toys? The little ones at home. The solution: launch a campaign where the little experts will give their opinions about the brand's new products, capturing their most unexpected reactions and adding a touch of humour.
The strategyWe held a casting call to find the 13 young protagonists and we created the master for the 14 spots to be seen in the UK. The campaign would be launched with a video teaser to grab the audience's attention, and later the 14 online spots would be posted successively in 7 countries.