Danone asked us the development of the campaign's launch of its first yogurt focused to the professional channel; Danone Pro.
Generate visibility and impact on the new Danone Pro and activate promotions and specific tools for the professional channel.
For the launch of the new Danone Pro, we decided to create a new category of desserts to inspire restaurateurs and chefs to create sweet and salty recipes: Delis of yogurt.
Firstly, we define the Danone Pro universe through verbals key and key visuals and create different tools such as spot, the brand website, point of sale material, a cookbook of Delis of yogurt, etc. For the launch we made a great communications campaign that included a presentation event in the Fòrum Gastronòmic and the activation of a special promotion at the point of sale.