We launched Danone Pro, the first Danone's yogurt for the professional trade

Danone Pro

Danone

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The assignment

Danone asked us the development of the campaign's launch of its first yogurt focused to the professional channel; Danone Pro.

The objective

Generate visibility and impact on the new Danone Pro and activate promotions and specific tools for the professional channel.

The strategy

For the launch of the new Danone Pro, we decided to create a new category of desserts to inspire restaurateurs and chefs to create sweet and salty recipes: Delis of yogurt.

The idea

Firstly, we define the Danone Pro universe through verbals key and key visuals and create different tools such as spot, the brand website, point of sale material, a cookbook of Delis of yogurt, etc. For the launch we made a great communications campaign that included a presentation event in the Fòrum Gastronòmic and the activation of a special promotion at the point of sale.

The videocase

Web

Danone Pro, Danone
Danone Pro, Danone

Press / Card of Delis / Recipes book

Stand

And much more:

Point of sale materials

Online Campaign

Danone Pro & Deli Brand Book

Fairs and Gastronomic Congresses

Promotions

The results

eye

149.000

inserts in media
check

29

different recipes with Danone Pro