Digital transformation

Digital transformation

Beat Bikers

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The assignment

The challenge was the digital transformation of accesory store able to sell online. In other words, a change from off to online scenario.

The concept

The development of e-commerce was the cornerstone of the project, we created a new sales channel where the ease in the purchasing process and the design, totally focused on a rider public, were our priority.

The idea

Through brand restyling and the creation of e-commerce, we built an ambitious digital media plan: Google Adwords & Shopping, display campaigns and RTBs were able to increase conversions with a constantly growing ROI.

Social Media, in addition to promoting web traffic, have been the ideal channel to create a space for interaction in which to connect with customers.

Therefore, the social profiles of Beat Bikers convey the passion for motorcycles and collect the impressions of the followers.

Branding

Digital transformation, Beat Bikers
Digital transformation, Beat Bikers
Digital transformation, Beat Bikers
Digital transformation, Beat Bikers
Digital transformation, Beat Bikers
Digital transformation, Beat Bikers

E-commerce

Digital transformation, Beat Bikers
Digital transformation, Beat Bikers Digital transformation, Beat Bikers Digital transformation, Beat Bikers Digital transformation, Beat Bikers

Social networks

Digital transformation, Beat Bikers

The results

like

50.000

new monthly users on social networks
comments

100%

responded comment
clock

< 1 HOUR

response time
sessions

+ 200.000

annual sessions
users

+ 125.000

new annual users
user

+ 75%

retained users