The assignmentThe challenge was the digital transformation of accesory store able to sell online. In other words, a change from off to online scenario.
The conceptThe development of e-commerce was the cornerstone of the project, we created a new sales channel where the ease in the purchasing process and the design, totally focused on a rider public, were our priority.
The ideaThrough brand restyling and the creation of e-commerce, we built an ambitious digital media plan: Google Adwords & Shopping, display campaigns and RTBs were able to increase conversions with a constantly growing ROI.
Social Media, in addition to promoting web traffic, have been the ideal channel to create a space for interaction in which to connect with customers.
Therefore, the social profiles of Beat Bikers convey the passion for motorcycles and collect the impressions of the followers.