TaskUNO asked us to come up with a campaign to rejuvenate the brand's position and get it into the digital environment by interacting with its target audience.
The strategyHow could we create an impact on young people with a campaign to generate playability and then get it to go viral? By making them the stars of the game!
The ideaWhen you play UNO and are holding the last card in your hand, that is the winning card and you feel like you rule the world, you feel like the numero UNO. So we suggested to UNO that everyone should be able to enjoy that feeling in person.
We created an interactive app that would give UNO's Facebook fans the chance to enjoy that feeling. The app asked for the user's name and 3 photos and automatically embedded them in an interactive video.
The result? A video featuring the user, where they are the numero UNO.
- Facebook Ads
- Community Management
- Press releases