TaskTo launch their new movie, Barbie asked us to conceive and organise an event to present it to the brand's fans.
OrganisationTo offer a wonderful day for girls to enjoy, we had to find the ideal place to make the experience unique. And we found it. Where does the magic of the sea combine with fun for all the family? At Barcelona Aquarium. The ideal setting to present a movie starring a mermaid. All we had to do after that was get our magic to do the rest.
The competitionTo make the event even more special, we had to make it exclusive. To do that, we organised a competition in which girls had to answer a simple question in order to enter. The winners got tickets for the event.
But the biggest surprise of all was that the girls got to meet Barbie herself!
- Competition on the Barbie website
- Banner Campaign
- Community Management
- Press releases