We managed to engage girls in the magical world of Barbie

Barbie Pearl Princess Event

Mattel, Barbie

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Task

To launch their new movie, Barbie asked us to conceive and organise an event to present it to the brand's fans.

Organisation

To offer a wonderful day for girls to enjoy, we had to find the ideal place to make the experience unique. And we found it. Where does the magic of the sea combine with fun for all the family? At Barcelona Aquarium. The ideal setting to present a movie starring a mermaid. All we had to do after that was get our magic to do the rest.

The competition

To make the event even more special, we had to make it exclusive. To do that, we organised a competition in which girls had to answer a simple question in order to enter. The winners got tickets for the event.

The event

On the day of the event, everything had to reflect the movie's magic. We decorated one of the halls with views of the Aquarium in the background so that girls would feel like they were under the sea, we handed out welcome packs with shirts, a magic bracelet and products related to the film. And we combed coloured highlights into the girls' hair.

But the biggest surprise of all was that the girls got to meet Barbie herself!

Barbie Pearl Princess Event. Mattel, Barbie
Barbie Pearl Princess Event. Mattel, Barbie
Barbie Pearl Princess Event. Mattel, Barbie
Barbie Pearl Princess Event. Mattel, Barbie
Barbie Pearl Princess Event. Mattel, Barbie
And also:
  • Competition on the Barbie website
  • Banner Campaign
  • Newsletters
  • Community Management
  • Press releases

The results

users

1.800

girls entered the competition
heart

350

girls came to the exclusive event and got to meet Barbie in person
video

Boing

The video of the event was shown on TV