Babicka is a premium vodka Czech who wanted to enter the Spanish market.
Create a new positioning and differential brand image that transmits its premium value.
We rely on one of the characteristic ingredients of Babicka vodka, the absinthe, to mark a creative territory. Analyzing the history of the absinthe, we build the strategic territory of the brand and its clandestine, secret and mysterious world.
We created a storytelling with verbals key and very specific visuals key to explain that, when routine catches you, Babicka passes you on the other side. A mysterious, secret and VIP side where you can enjoy special experiences.