The vodka that moves into the most mysterious side

The Other Side

Babicka Vodka

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The task

Babicka is a premium vodka Czech who wanted to enter the Spanish market.

The objective

Create a new positioning and differential brand image that transmits its premium value.

The concept

We rely on one of the characteristic ingredients of Babicka vodka, the absinthe, to mark a creative territory. Analyzing the history of the absinthe, we build the strategic territory of the brand and its clandestine, secret and mysterious world.

The idea

We created a storytelling with verbals key and very specific visuals key to explain that, when routine catches you, Babicka passes you on the other side. A mysterious, secret and VIP side where you can enjoy special experiences.

Campaign

Online spot

Website

The Other Side, Babicka Vodka The Other Side, Babicka Vodka

Special creation of cocktails for Babicka

  • The Other Side. Babicka Vodka
  • The Other Side. Babicka Vodka
  • The Other Side. Babicka Vodka
  • The Other Side. Babicka Vodka
  • The Other Side. Babicka Vodka
  • The Other Side. Babicka Vodka
The Other Side, Babicka Vodka
The Other Side, Babicka Vodka

Special Babicka glass design

The Other Side, Babicka Vodka

POS material in bars, hotels and restaurants premium

The Other Side, Babicka Vodka
The Other Side, Babicka Vodka

And much more:

Facebook and Instagram Communities

Launch Promotional Action

Brand Experience 'The other side tour'

The results

plus

hundreds

of clubs have joined ’The other side’ of Babicka
image

Image

New and impressive
position

New

positioning
cup

Solid

brand