We demonstrate friends are the family we choose.

Friendship is incredible

Asus

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The assignment

For Christmas, Asus asked for a digital campaign that connected with a public averaging 25 to 30 years old. What should we do to stand in front of all virals that are running those dates?

The concept

We tried to talk about something more than Christmas and family spirit: friendship. With Friendship is incredible we transmitted that friends are the family we choose and we all do almost anything for them, even if it's Christmas Eve.

The idea

We created an internet spot with an story that wasn't related to Christmas, but that mantained emotion and uncertainity until the end. Through that piece, we created a banner, video In Stream, influencers and social media campaing, trying to reach the target group.

The campaign was real time monitored, and that allowed us to make adjustments, refine segmentation, improve engagement and reach at all times.

Video Case

Online spot

SOCIAL MEDIA CAMPAIGN

Friendship is incredible, Asus Friendship is incredible, Asus

INFLUENCERS CAMPAIGN

Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus
Friendship is incredible, Asus

The results

video

1.132.663

views in 15 days
eye

15.911.874

impressions
engagement

100%

engagement
like

99%

positive comments
users-play

26%

In Stream visualization
twitter

+86%

retweets
heart

1 new

and more emotional positioning