The assignmentFor Christmas, Asus asked for a digital campaign that connected with a public averaging 25 to 30 years old. What should we do to stand in front of all virals that are running those dates?
The conceptWe tried to talk about something more than Christmas and family spirit: friendship. With Friendship is incredible we transmitted that friends are the family we choose and we all do almost anything for them, even if it's Christmas Eve.
The ideaWe created an internet spot with an story that wasn't related to Christmas, but that mantained emotion and uncertainity until the end. Through that piece, we created a banner, video In Stream, influencers and social media campaing, trying to reach the target group.
The campaign was real time monitored, and that allowed us to make adjustments, refine segmentation, improve engagement and reach at all times.