We show that traffic accidents can be avoided

Being at the wheel, choose the right track

Servei Català de Trànsit

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The task

The Servei Català de Trànsit needed a new public awareness campaign to reduce the number of road accidents during the summer season. The message had be clear, direct and impressive.

The concept

We needed a creative concept that made it clear that road accidents could be avoided. It's just making the right choices.
The claim "BEING AT THE WHEEL, CHOOSE THE RIGHT TRACK" perfectly fulfills this objective.

The idea

Through the hypertextual narrative, we worked two stories, based on real facts, that were crossed between them in a tragic ending.
And from this idea , we developed all the advertising campaign.

Video Case

Campaign

SPOTS
Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit

Radio slots

PRESS

Being at the wheel, choose the right track, Servei Català de Trànsit
Being at the wheel, choose the right track, Servei Català de Trànsit

ONLINE CAMPAIGN

  • Being at the wheel, choose the right track. Servei Català de Trànsit
  • Being at the wheel, choose the right track. Servei Català de Trànsit
  • Being at the wheel, choose the right track. Servei Català de Trànsit
  • Being at the wheel, choose the right track. Servei Català de Trànsit
  • Being at the wheel, choose the right track. Servei Català de Trànsit

The results

heart

26%

less mortal victims
video

Strong

impact on media
users

Public

awareness